SEARCH ENGINE REPUTATION MANAGEMENT

What is SERM?

Search Engine Reputation Management (SERM) is a strategy that helps boost the visibility of positive content about a company online while reducing the impact of negative content. SERM services use various methods to do this, including:

• Creating and sharing positive, search engine-friendly content about the company.
• Keeping track of both positive and negative reviews to respond quickly.
• Building links to improve the company’s online presence.
• Engaging more actively with customers on social media, and more.

Why Do You Need SERM?

A company's reputation is a major factor in customers' buying decisions. People no longer trust just any company they find online, as they are aware of scam sites trying to steal personal information and money. That's why many customers check reviews and a business's reputation before making a purchase.

If they find positive information in the first few pages of search results, they are more likely to buy. Search Engine Reputation Management (SERM) is especially crucial for companies in high-risk industries, where customer turnover is high, and negative reviews are common.

How We May Help You?

To manage your online reputation effectively, a well-rounded strategy is needed that focuses on both search engine rankings and what customers care about. Our team works on multiple fronts at the same time, including:

• Researching and using relevant keywords in positive reviews about your company.
• Optimizing your website for better search engine performance.
• Creating and promoting positive, SEO-friendly content about your business.
• Building a strong link strategy to improve your site’s reputation and reach more users.